Trending Post
-
I Had a Stroke
On Wednesday at 3 a.m., the lights came on. It was time. Again. More blood was drawn from the IV port in my arm. The nurse was nice enough despite the rude awakening. She was done in less than 2 minutes and turned the lights back off as she left the room. It was my third day in the hospital after having a stroke. 49 years old, and I had…
Feature
Our Latest Blogs
-
I Had a Stroke
On Wednesday at 3 a.m., the lights came on. It was time. Again. More blood was drawn from the IV port in my arm. The nurse was nice enough despite the rude awakening. She was done in less than 2 minutes and turned the lights back off as she left the room. It was my third day in the hospital after having a stroke. 49 years old, and I had…
-
Craft Engaging Content Easily: An Introduction to the EN/IN Framework
Have you ever struggled to come up with ideas for content that really resonates with your audience? Are you looking for a way to create content quickly and efficiently while still providing valuable information that speaks to your audience’s needs? The Emotional Need/Informational Need (EN/IN) Framework can help. This framework provides an easy-to-follow method for crafting effective content that will meet your readers’ emotional and informational needs. The EN/IN Framework…
-
Don’t be a Comfort Zombie!
Are you stuck in your comfort zone, not wanting to take any risks or try new things? If so, you may be in danger of becoming a “comfort zombie.” A comfort zombie is someone who is satisfied with their current situation and is complacent about taking risks and actively pursuing opportunities that could help them grow and improve. This state can be dangerous because it can lead to stagnation and…
-
7 Habits of Highly Effective Marketers
In Stephen Covey’s best-selling book, “7 Habits of Highly Effective People,” he lays out seven habits that anyone can use to be more successful in life. While the book is not specifically about marketing, there are plenty of lessons that marketers can learn from Covey’s habits. Let’s take a look at them. 1. Be proactive 2. Begin with the end in mind 3. Put first things first 4. Think win-win…
-
Tips For Staying Creative Under Pressure
We all know what it’s like to feel creatively stifled. It’s amazing when that moment of inspiration strikes, and you are blessed with an idea, seemingly out of nowhere. But, when you’re in need of creativity on command, whether for work or school, you can’t afford to wait for the muses to whisper in your ear. When the pressure is on, it can be hard to think outside the box…
-
How to Use Mnemonic Memory to Create Powerful Marketing Messages
Marketing is an exercise in memory. Your whole goal is to insert your product or brand into your prospective customer’s mind so that when they have a problem you can help solve, you are the first thought they have. The better you can force an association between what life will look like after the problem, the more successful your marketing efforts will be. It just so happens, there is an…